This is a great article about paid social media vs Organic social media. This article breaks down the algorithms and how times are definitely changing for organic search results. Paid post are getting more exposure while a Facebook page with a 100k likes will only get exposed to 2% of fans that follow their page.
Click the link below to read more about what Gabriel Shaoolian of Blue fountain media has to say
Organic vs. Paid Social Media: 5 of the Biggest Marketing Myths