Top 5 Website Design Flaws
When you have a business, the first thing you need is a functional website, and no, it is not an option, but mandatory. What you need is not just a static website, but something that is unique, functional, and compelling, one that will help you attract more customers and encourage them to make a purchase. This is where good web design comes into play. If you have designed your website on your own just to save some money, there is every chance that you’ve left behind or perhaps overlooked some flaws.
Don’t Put Social Media at the Top of the Website
A commonly found flaw in most website designs is the placement of social media icons at the top of the website. In this front, you have one simple question to answer: why drive your visitors directly to exit as soon as they enter your website? As you know, driving traffic to your website consumes a lot of time, energy, and other resources, and you don’t want to encourage them to leave your site with big, colorful social media icons right at the top of each page. Instead, one better way to put social media on your website is to include them at the footer, and it would be even better to grey them out.
You’re Not Collecting Subscribers
Even if you have a professionally designed website, a good CTA, and your website ticks all the right boxes, your marketing campaigns will be of no use if you do not have or have a meager subscriber list. Collecting subscribers doesn’t happen easily and quickly; it is one of those business aspects that you will need to work on constantly, and there is no target number to reach. With consumers receiving hundreds, if not thousands, of emails a week asking them to sign up, they wouldn’t subscribe to your website unless you give them a solid reason.
Bad Call to Action
A bad call to action (CTA) is one of the biggest website design flaws many business owners make and overlook. Not many are aware that your CTA is the fundamental portal to your business, which encourages your visitors to do something, like clicking on a link, learning more about a product, etc. Therefore, it is vital that your CTA is clear and direct. Do not get too complicated with the words you used for CTA content; keep it simple and straightforward. Some of the common and strong CTAs are: Buy Now, Add to Cart, Sign Up, and Get Started.
Bad Stock Images or Bad Phone Pictures
Of course, photos play a crucial role in your website’s design. They perform an excellent job of conveying a message or information, without requiring your visitors to read long text. But, many businesses tend to use bad, irrelevant, or low quality stock images or phone pictures, which can completely hurt the performance of the website and turn off visitors. This is because generic stock images are often confusing and don’t mean anything.
While using original photos is the best way to go about it, if you have no other option but to use stock photos, make sure that you use those that are relevant to the message you are trying to convey, relevant to the products you sell, and answer to the questions your visitors might have.
Bad Verbiage Layout
Besides all the above-mentioned elements, you should also focus on the verbiage layout of your website. Firstly, your pages shouldn’t be filled to the brink with text. Pages like your landing page and main page should have only minimal text, and make sure that the story you want delivered to your visitors is done so in a short and direct manner. A good way to avoid using too much text is to use lists and bullet points. Avoid any content that makes your pages look cluttered.
These easy and effective solutions will help you fix some of the major design flaws on your website, thereby enabling you to bring in more visitors, which means more potential customers.