The Difference Between a Company Brand and a Logo Making a mark on the minds of customers is extremely valuable for any business. As a business owner, perhaps the best way for you to attract customers and win their loyalty is by building a trusted and noticeable image of your company. This differentiation is absolutely…
Refreshing Your Brand Knowing the type of rebranding strategy to implement for your company is key because without this, you might not be able to go in the right direction. If your business is more towards a small refresh, then this particular strategy should be perfect. Under this strategy, businesses can enhance their identity, website…
What is Company Branding? To learn about company branding, it is vital that you first understand what a brand is. A brand is basically an idea of a particular product or service that customers find a connection with, by recognizing the logo, design, or name of the associated company. And branding is a process where…
Are Business Cards Still Important? All roads should always lead back to your website. I know we live in a very virtual world, but every once in a while we talk to humans face to face, right? I know in today’s business world even shaking hands has become digital. You know after you sign the…
How Logo Design Affects The Website Design As you know, your logo design is a very important piece of your brand. A Logo design sets the tone of how your business is presented in every situation. Your logo sets the tone of how you market your business from business cards, all the way to…
A Logo is Not Your Brand Let’s say you are looking to do some rebranding work for your business. If you think that all that needs to be done is change the style, font and color of your logo, then you probably have no idea about branding or rebranding. Your brand doesn’t begin and end…
This post clearly nothing to do with web design, but has everything to with branding. Starlite Coney Island located in the metropolitan area of Detroit is say their goodbyes on June 25, 2016. The happiness that they served through their food meant a lot to my family and many other families in the area. Sam…
Everyone and most companies have a social media page. With Facebook having 1.55 billion monthly active users, Twitter has 288 million average users a month, and Instagram with 400 million users per month. Intimidating or motivating? Putting together a Facebook page feels like you are taking a boat into the middle of the ocean, jumping into the…
The concept of having a personal brand can be intimidating. It seems like only famous people have a shot at establishing one, since their names are already well-known. Fortunately, you don’t have to achieve widespread fame, or even fame within your industry, before you can win at personal branding. A personal brand is more about…
The question is do you want to rank higher in search engines? Yes a blog built on your website can be a very vital tool. The reason is because it’s content always changing and being added to. For an example if you offer a service and you provide information about your product on your website,…