What is a Bounce Rate? Bounce rate is quite a famous metric that is widely used to describe the quality of a specific page on a website. There are a lot of different definitions for bounce rate. According to Google Analytics, bounce rate is: “single-page sessions divided by all sessions, or the percentage of…
Refreshing Your Brand Knowing the type of rebranding strategy to implement for your company is key because without this, you might not be able to go in the right direction. If your business is more towards a small refresh, then this particular strategy should be perfect. Under this strategy, businesses can enhance their identity, website…
When Should I do a Website Redesign Website redesign might seem difficult or strange at times but as a business owner you should know when to make the change and the effects of a website redesign. Before we talk about a proper financial plan to implement a redesign, let us discuss the importance of the…
5 Things Your Customers Want to See on Your Website Landing page Before Buying from You If you are planning on creating an ecommerce website as a new business venture or to expand your retail business online, the first thing to know is that it isn’t always easy. Of course, nothing is when it comes…
Benefits of Using WordPress Website Developer for Your Business Website When it comes to websites, businesses usually belong to one of the two categories: either they don’t have a website or they have an inefficient website that benefits them in no way, even after spending thousands of dollars building and updating the same website. Finding…
When to Expect Ecommerce Website Traffic Ask any professional online marketer and they will tell you how important it is to drive traffic to your ecommerce website to actually make your business successful. As a matter of fact, this is one of the most searched and discussed topics pertinent to ecommerce websites or businesses, and rightfully…
How to Market an Ecommerce Website? Creating an ecommerce website is perhaps one of the best investments you can make today. However, one thing that many ecommerce business owners struggle with is marketing their website. Obviously, without a proper marketing strategy, finding and attracting new customers to your website will be almost impossible, as a…
What is Company Branding? To learn about company branding, it is vital that you first understand what a brand is. A brand is basically an idea of a particular product or service that customers find a connection with, by recognizing the logo, design, or name of the associated company. And branding is a process where…
Top 10 Ecommerce Website Failures Starting an ecommerce website can be relatively easy, fast, and doesn’t require a huge investment, at least most of the time. However, it could be very hard to manage the website and be successful at what you do, especially when what you do is being an online marketer. As an…
This is a great article about paid social media vs Organic social media. This article breaks down the algorithms and how times are definitely changing for organic search results. Paid post are getting more exposure while a Facebook page with a 100k likes will only get exposed to 2% of fans that follow their page.…