“Static Websites are Bad for Business” Website lays the foundation for any online business, and it goes without saying that it needs to be solid to help the business grow in every way possible. Therefore, the type of website you choose plays a crucial role, and the two broad categories you get to choose from…
The Difference Between a Company Brand and a Logo Making a mark on the minds of customers is extremely valuable for any business. As a business owner, perhaps the best way for you to attract customers and win their loyalty is by building a trusted and noticeable image of your company. This differentiation is absolutely…
All Roads Lead Back to the Company Website Social Marketing You must have heard and read from almost everywhere that social media is one of the most powerful platforms available today for businesses to reach their target audience, and this is indeed a fact. In fact, customers are already following and collaborating with their favorite…
How to Optimize Your Website for Growth One of the best tools you could leverage to grow your business is your website, and optimizing your website is the best way to go about it. Yes, we are talking about search engine optimization, and unlike many of you believe, the goal of this technique is not…
What is a Bounce Rate? Bounce rate is quite a famous metric that is widely used to describe the quality of a specific page on a website. There are a lot of different definitions for bounce rate. According to Google Analytics, bounce rate is: “single-page sessions divided by all sessions, or the percentage of…
Refreshing Your Brand Knowing the type of rebranding strategy to implement for your company is key because without this, you might not be able to go in the right direction. If your business is more towards a small refresh, then this particular strategy should be perfect. Under this strategy, businesses can enhance their identity, website…
When Should I do a Website Redesign Website redesign might seem difficult or strange at times but as a business owner you should know when to make the change and the effects of a website redesign. Before we talk about a proper financial plan to implement a redesign, let us discuss the importance of the…
5 Things Your Customers Want to See on Your Website Landing page Before Buying from You If you are planning on creating an ecommerce website as a new business venture or to expand your retail business online, the first thing to know is that it isn’t always easy. Of course, nothing is when it comes…
Benefits of Using WordPress Website Developer for Your Business Website When it comes to websites, businesses usually belong to one of the two categories: either they don’t have a website or they have an inefficient website that benefits them in no way, even after spending thousands of dollars building and updating the same website. Finding…
When to Expect Ecommerce Website Traffic Ask any professional online marketer and they will tell you how important it is to drive traffic to your ecommerce website to actually make your business successful. As a matter of fact, this is one of the most searched and discussed topics pertinent to ecommerce websites or businesses, and rightfully…