Websites with No Functionality are a Waste of Money
Building a new website consumes a lot of resources, especially monetarily, and this can be hard on small businesses. Having a website for the sake of it will no longer keep your business competitive. Even if you somehow manage to hire a web design company to do the job for you, paying thousands of dollars for their services, it is of no use if it’s not a functional website. Most importantly, you should be aware of the signs that show you that you are wasting money on your website, and that you need to take a different route. Here are some of those signs:
Poor or Outdated Web Design
If your website’s basic layout is confusing or difficult to navigate around, there is every chance that your target audiences get repelled. Fortunately, this is one straightforward sign that doesn’t require you to be technically savvy to know. Visit the website of one of your competitors and compare it to yours, and the result would be quite obvious. In this case, spending money trying to attract new leads is certainly unnecessary and will end in vain.
We live in the world of mobile, and with more than 60% internet users using their mobile devices to search for and buy products, it only makes sense that you have a mobile-friendly functional website. If people find it hard to view your content on their mobile devices, their focus and money will automatically move on elsewhere. And yes, your marketing money will again go to waste.
Outdated or Irrelevant Content
When was the last time you published content on your website? If it is taking a few minutes for you to answer, then stop with your money spending now! Publishing regular and relevant content are both essential for a functional website. When people visit your website, they are looking to gather information that is useful to them some way or the other. Therefore, the content on your website should not only be promotional, selling your products or services, but also provide your audience with expert advice, tips, and more, related to your business or what you sell. And publishing content regularly helps build trust amongst your audience, bringing them back to your website every time they need reliable information.
People today have no time to wait on buffering or loading pages. When you are looking for a particular product, or a piece of information, on a functional website, you want to see results immediately, and not wait for a few minutes to actually know if you are at the right place. You would end up getting frustrated, and obviously move to a different website that loads much faster and gives you quick results. If you know that your website is slow, understand that it has been delivering bad user experience and you shouldn’t waste your money no more.
If one or more of these points ring a bell, then you need to think twice before spending any more money on marketing. Start analyzing what has gone wrong or what is missing and make your next moves accordingly.