Top 5 Website Design Flaws When you have a business, the first thing you need is a functional website, and no, it is not an option, but mandatory. What you need is not just a static website, but something that is unique, functional, and compelling, one that will help you attract more customers and encourage…
Social Media is Brand Awareness When you are on social media looking for useful ways to promote your business and build brand awareness, you might have noticed that some of the highly successful brands, such as Starbucks, GoPro, etc., are constantly discussed on the platforms. If you didn’t know already, these conversations are what create…
Websites with No Functionality are a Waste of Money Building a new website consumes a lot of resources, especially monetarily, and this can be hard on small businesses. Having a website for the sake of it will no longer keep your business competitive. Even if you somehow manage to hire a web design company to…
“Static Websites are Bad for Business” Website lays the foundation for any online business, and it goes without saying that it needs to be solid to help the business grow in every way possible. Therefore, the type of website you choose plays a crucial role, and the two broad categories you get to choose from…
The Difference Between a Company Brand and a Logo Making a mark on the minds of customers is extremely valuable for any business. As a business owner, perhaps the best way for you to attract customers and win their loyalty is by building a trusted and noticeable image of your company. This differentiation is absolutely…
What is Company Branding? To learn about company branding, it is vital that you first understand what a brand is. A brand is basically an idea of a particular product or service that customers find a connection with, by recognizing the logo, design, or name of the associated company. And branding is a process where…