Social Media is Brand Awareness
When you are on social media looking for useful ways to promote your business and build brand awareness, you might have noticed that some of the highly successful brands, such as Starbucks, GoPro, etc., are constantly discussed on the platforms. If you didn’t know already, these conversations are what create brand awareness, and thereby, growth in sales. While brand awareness has become the top priority of social marketers in this current day and age, if you know that you are finding it hard to excel as a brand, just know that you are not alone. So, here are a few effective ways to use social media to build brand awareness:
Choose the Right Social Media Platform
While the availability of several social media platforms may look like there are multiple options at your disposal to work towards increasing your brand awareness, the fact is that keeping up with all the available platforms can be hugely troublesome and nearly impossible, especially if your business is fairly new and you don’t have a dedicated team to handle pertinent tasks. Therefore, once you know who your target audience are, look for the social media platforms where they spend most of their time, and focus on developing your brand image there. Keeping it small and simple will make managing everything easier for you, giving you sufficient time and resources to focus on achieving your ultimate goal.
Your Presence Should be Distinguishing
When you know there are hundreds of brands similar to your out there on social media platforms trying to achieve the same thing as you, you should automatically know that your brand’s social media presence should be distinguishing. In general, many brands tend to be quite robotic on their social media posts, posting just a link, a picture, and/or including a few hashtags. Remember that this technique will not make your brand stand out to your target audience. Instead of using generic content, post something unique to your brand, content that resonates your brand’s style, and add a touch of humor. Your goal here is to post content that your audience can relate to, find personal and interesting, and not like it was posted by a robot.
Communicating and connecting with your customers, other brands, and social media influencers is an excellent way to make social media work for your business in building brand awareness. This will show your target audience that you know what you are talking about, that your brand is reliable, and your business is likely to get more recommendations and mentions.
Encourage Social Sharing
This is one of the most effective aspects of using social media for brand awareness. In addition to getting to your target audience, by encouraging social sharing, you get the opportunity to reach their whole network and other related demographics as well. For instance, when one of your customers shares your social media post about a product or even a general useful information with their friends, they are most likely to visit your page and learn about your brand, thereby becoming your customers eventually.
To make the whole process of using social media to increase brand awareness, you can think about using software tools that are designed to manage business’ social media activities.