How Your Logo Can Affect Your Web Design
If you are a business owner, you are probably aware of the importance of your logo. It is basically the single biggest and most important representation of your brand and company. It is the image that people will easily recognize first when they think about your brand or products/services, and is a statement of your online presence. Your logo will be used across numerous platforms, by media, for advertisements, and also by your affiliates, to promote your brand. Of course, it will be present (prominently) on your website as well. However, the importance and value of having a logo customized for their website is, more often than not, underestimated by business owners.
When it comes to logo affecting web design, perhaps the most vital aspect to discuss about is its placement or positioning. The traditional way of logo placement of websites is in the top left corner of the website’s pages. This is done for a variety of reasons, including better user experience:
- Boosts the brand:When your logo is positioned in the top left corner of your web pages, the chances of your visitors noticing it is more, which enables them to remember your brand easily and vividly. When people are able to recognize your brand better, they are much more likely to buy your products or use your services. Moreover, as people start knowing your brand better, they will trust you more than any other brand they have never heard of.
- Tells users where they are: The placement of your logo on every page of your website makes it easy for visitors to quickly understand where they are, which is actually really essential on the internet, because a single click can take users to a totally different website.
- Easy navigation: Website logos, in general, tend to be clickable, with link to the homepage of the website. This makes it easy for users to quickly and easily navigate to your homepage regardless of where they are on your website. This will be especially helpful if your site deals with large amounts of information.
Also, the placement of logo in the top left corner of a website is highly familiar to users, and therefore, deviating from this can affect your web design and in turn hinder user experience.
Moving the logo to the top center of the homepage is a growing trend these days. The main reason for this happens to be the increasing use of mobile-friendly and responsive web designs. When it comes to mobile web designs, the top left corner is often used to display their menu icon, which is why the logo is sent to the top center of the screen. This is an efficient logo placement because the distance between the two spots is only minimal in the case of mobile designs.
However, when the same technique is followed on larger web screens, this distance becomes huge and the entire layout of the website could get affected by the same. Studies have revealed that websites with logo on the top left corner enable users to navigate to the homepage with a single click; whereas, those with logo in the center required multiple clicks for the same. Since being able to quickly navigate to the homepage is important for users who are looking to start with a different task or are lost, this logo positioning could become a problem.
This is one of the biggest mistakes you could do when it comes to web design. As a matter of fact, copying logos is becoming more and more common. As we discussed earlier, the ultimate purpose of your logo is to represent your business; therefore, copying it from someone else’s logo fails to achieve this purpose. If you are hiring a designer to design your logo, make sure to check several times that it is unique and doesn’t bother your web design or business in any way.
Having a complex logo is another aspect that can affect your web design. The chances of a mistake are high with complex logos, especially when viewed or printed in small sizes. Also, when you try to make your logo more complex by including more details, remember that your users have more to understand and remember, which is difficult. Keeping things simple is the best way to go with a logo. For instance, the logo of the famous brand Nike, though simple, is attractive, easily recognizable, and remains the same when reproduced in any size.
Remember, the first step towards developing the perfect logo design to convey your message to your customers or clients is investing in a trustworthy and experienced logo design company. This will help in making your online business to be seen and remembered.