Online Presence During Covid19 is Important
Building a digital presence
Having an online presence such as a website has long been one of the most vital aspects for the success of a business, ever since the number of internet users went high. With the number now in billions all across the globe, building a digital presence and establishing a solid online presence is now more important for brands than before. While the whole Covid19 pandemic has impacted several businesses, there are also many benefits you can reap from having digital presence during this situation.
Improved Team Collaboration
One prominent change that Covid19 outbreak has brought in is remote work, and this change is something that business executives and experts alike believe that will be embraced even after things go back to normal. Now, this physical separation has totally transformed the way employees collaborate with their teams, and more teams are required to stay connected. Several businesses, therefore, have started investing in technologies that can help them cope with this change. These technologies bring in various efficiency-related benefits, helping streamline and automate different business processes and operations, which includes improved team collaboration.
Improving Web Design U/X
In efforts of becoming more digital your website has become a more intricate part of the business. Trying to figure out how the website can become more of a tool for the business. Since we are not able to go inside stores per usual or have in person meetings, business owners are figuring out ways that their websites can become more vital to the business. Some of the ways are:
- Chat systems
- Creating Zoom Meeting appointments from the website
- Creating more content to help customers know more about the business
- Curbside pickup options
- More advanced delivery and pickup options
If COVID19 has taught you anything, it has definitely taught you that in becoming more digital, social media is more vital that ever during this time. More people are at home and because they are at home more people are scrolling down their timelines. According to business insider The Harris Poll conducted between late March and early May, found that between 46% and 51% of US adults were using social media more since the outbreak began. Which creates more opportunities for businesses to make money since more people are using social media. Don’t get left behind there’s still time left to begin promoting your social media presence.
Ability to Uncover Changing Customer Needs
The current situation gives companies the ability to monitor the evolution of their customer behavior during this time, which is done by mining customer data. When the pandemic crisis finally gets over, there is every chance that the buying behavior of your customers is changed, and this will include their expectations from your business, their product requirements, and a lot more. Since companies get to spend this time monitoring this changing needs and behavior, they get to strategize accordingly and still satisfy their customers.
During the pre-corona times, it was normal for businesses to spend more than 50 percent of their marketing budgets on live events, such as business conferences, tech shows, etc., because they believed that those events have them immense networking opportunities, which indeed was true. This is something that no company or business executive would want to lose, and in the current situation, they have opened up to new opportunities, like investing in virtual events, on social media platforms, implementing 3D and other advanced technologies. Even companies that were not fans of using platforms like LinkedIn and Facebook previously, now tend to understand the benefits of using the same, and therefore, come forward to collaborating with such platforms. Furthermore, this can easily become a part of their long-term digital presence as well.
Extended CSR Initiatives
With everything having an online presence now, thanks to Covid19, this is now the perfect time for businesses to spread their CSR initiatives. Also, during tough times like these, giving back to the community is exactly what companies should be doing, by launching useful campaigns and spreading the same on social media and other possible sources so the initiatives get more reach. And on the business front, this helps build brand loyalty.
Yes, the coming months, until this crisis lasts, is going to be challenging for all businesses, big and small. As long as businesses are ready to embrace the need to become more of an online presence, they can rest assured that they will be able to reap the long-terms benefits of the strategy as well.