When Should I do a Website Redesign
Website redesign might seem difficult or strange at times but as a business owner you should know when to make the change and the effects of a website redesign. Before we talk about a proper financial plan to implement a redesign, let us discuss the importance of the same.
There are a few important reasons that would make you want to go for a website redesign and some of those are new product launches, change in mission/vision statement, to stay clear or create a difference from your competitors and most importantly, to change according to the customer demand. Before you fully decide on going with redesigning your website, make sure to understand the advantages that you get from it. There are costs involved and you don’t want to invest your valuable money in something that doesn’t add value to your business. Advantages would differ according to the type of business you are in, but some of the common pros include customer retention/attraction, customer engagement, achieving new goals and targets, etc.
Website Redesign as an Investment
Most companies that go for redesigning often hesitate because of the costs involved in implementing it. Businesses have multiple questions, such as how much does a website cost? Is it worth the investment? How long does it take to successfully redesign and develop a new website? etc. For most of these questions you cannot find a definite answer because there really isn’t one. Everything depends on your business, your objectives and how you plan to take the company moving forward.
Costs involved in redesigning your website would be based on a lot of factors with respect to your company in general. Let us list you some of the key factors that have a bearing on the costs incurred to rebrand:
- Lifetime of the business.
- Brands within the business.
- Employee count.
- Customer base.
- Company is domestic or an international brand.
- Industry competitiveness.
- Mission/goals/vision of the company.
- Problems that have to be addressed.
- Website budget.
- Website design and development timeframe.
Make sure you have information pertaining to all the factors we have listed above. This will help you determine the type of rebranding strategy you need to implement and the costs you might have to incur. There is no such thing as small companies invest smaller and large companies invest larger for successful website redesign. The type of challenge that a business is facing in their industry will determine the costs.
Large companies might have the resources and need to invest more, but that does not mean small companies can redesign their website using a small budget and still succeed. Some small businesses have invested heavily just to differentiate their company from their competitors. On an average, it is found that a company should spend around 10 – 25% of their marketing budget purely for redesign. For example, if $1million is your marketing budget, then $100K to $250K need to be spent for rebranding. This is not a definitive figure and companies might be forced to spend more too.