Having local listings are very important to your google ranking if your business has a physical address or if its a location based business. Without the proper local listings your website doesn’t stand a chance against competitors with proper local listings. It’s ok because you’re never too late to fix the problem. You can view your business errors on YEXT . The complete scan will let you know all the different local listing websites your business and your website is not listed on such as foursquare, yelp, white pages, super pages, etc etc. Being on these different listings gives google validation that your business is a real business and not some spam website trying to climb up the rankings on google and it moves your rankings up on google if you are already ranking.
I am not by far saying this is going to be your saving grace, thats after you get your local listings together that your website is going to be put on the first page of google. I am saying that this is 1 of many attributes that’s going to help you with ranking on google and other major search engines. Using Yext or any other 1 stop shop local PowerListing will especially help companies that have more than one location because you put your information in 1 time and it gets fed to all of the different local listing websites. Subscribing to a website like YEXT saves you time because services like them get the job done in 24-48 hours and if you ever have to change information it’s updated through a dashboard and will change information or add information instantly to all of your listings. Who doesn’t want to save time right?