When to Expect Ecommerce Website Traffic
Ask any professional online marketer and they will tell you how important it is to drive traffic to your ecommerce website to actually make your business successful. As a matter of fact, this is one of the most searched and discussed topics pertinent to ecommerce websites or businesses, and rightfully so.
If you are an ecommerce website owner and looking for answers and explanations to the same question and topic, here is some vital information on the same.
So, what really is ecommerce website traffic?
In simple words, website traffic refers to the number of people that visit or view your ecommerce website, and this also includes the various pages on your website that they view and the amount of time they spend on each of those pages. When a person visits your website, all their actions, such as the pages they view, the links they click and follow, etc. are recorded, and it is this information that helps you understand the popularity of your ecommerce website.
Importance of Web Traffic
Why is web traffic so important for your ecommerce website?
As you know, the internet is extremely vast and it is an undeniable fact that this is the age of online businesses, since buyers are constantly looking for convenient ways to make their purchases. Therefore, your ecommerce business, regardless of how big or small it is, can easily get lost in this vastness if it attracts no visitors. Obviously, if your site doesn’t attract any visitors, you wouldn’t make any sales and thus no profits.
Here are some of the most important reasons why web traffic is crucial for your ecommerce business:
- As mentioned, the most obvious reason to improve your site’s traffic is to generate more revenue, which is basically the necessity and goal for any business.
- Increasing the traffic to your website is a great marketing opportunity. When the length of time a visitor spends on your website, or even on a specific page, increases, they are more likely to sign up, which typically means that they will receive your promotional emails, newsletters, and other content. This will help you market your products or services to them for a long time, keeping them engaged with your brand throughout.
- Above all, when you attract targeted visitors, which basically refers to those who are interested in the products you sell or services you offer, they are most likely to refer your website to people they know, and this will further improve your web traffic and thus your sales.
Tips to increase Ecommerce Website Traffic
There are some proven ways through which you can try increase to your ecommerce website traffic relatively fast. Some of those are as follows:
- Social Media: Social media is one of the fastest and effective ways to increase your customer base, if you have your priorities right. This is because, social media, without a doubt, is an excellent way to engage with your potential customers directly. Whether you use ads or real-time content, what actually matters is that you get to engage with your audience.
- Guest Posts: Guest posts give you the ability to connect with people who already have solid audiences, which means you gain access to direct web traffic. However, it is important to make sure that your content is valuable and informative. In addition, remember that it could be hard to have your post featured on an established site, especially if you’re just starting out in the industry; therefore, start working with smaller bloggers or websites first.
- Promotions and Contests: This is a traffic generation method in which you will have to make an upfront investment in the form of promotions or contests, say gift cards, etc., in order to engage users to your website. These methods get spread automatically, which means that the visibility to your website increases quickly.
- Paid Advertising: This is another useful method to attract traffic to your website. In this method, you will be required to make an upfront payment to obtain guaranteed inbound traffic to your ecommerce platform. However, one downfall to this method is that the traffic could get reduced once you stop paying for the ads. This is why many online marketers prefer the other methods over paid advertising.
One vital point to remember is that web traffic takes time. Though you may come across and implement methods that promise “fast” traffic to your ecommerce website, just remember that do not always generate good traffic and you cannot be sure that your return on investment would be what you expect. There is no specific time frame you can set on generating traffic. If you need long-term benefits, you need to find a proper balance between the many long-term and short-term strategies.