How Logo Design Affects
The Website Design
As you know, your logo design is a very important piece of your brand. A Logo design sets the tone of how your business is presented in every situation. Your logo sets the tone of how you market your business from business cards, all the way to your website. I’m going to give you a few tips to think about before you create your logo or if you’re thinking about getting your logo redesigned.
The colors you choose for your logo design are very important because it sets the direction for every design and every advertisement developed. I guess the next question is how do I choose the right colors? That totally depends on what emotion you want to provoke when someone sees it? What type of industry you’re in? How serious do you want the tone to be? How many colors should I have in my logo? You have to ask yourself all these questions and think about the worst-case scenario.
When we design a logo we think about colors and about how much it would cost to print this logo on a t-shirt. Or how much will it cost to get this stitched on company apparel. Last final question. How will this effect the website design?
Font choice is the most important part of the process. Poor font choice throws everything off and also dictates how the website will flow. Believe or not, but fonts strikes emotions along with the color of the font. Also it can confuse the viewer. It’s the difference between a round font vs. a pointy font known as Sans SERIF font. Here is an example of a Serif font vs. San Serif McDonalds vs. MCDONALDS. Even though both of those fonts are spelled the exact same way they both give off different emotions.
Now let try adding color to each logo McDonalds vs. MCDONALDS. Now we have provoked the emotion to different place with each font and color.
The Effects On the Website Design
I’m going to give you 2 examples of logos that are part of the same industry, but there logos set different tones of how each website should be designed. It was the difference between 1 website being relaxed cool and clean and another website being very up beat and semi busy, but still clean.
Your goal for a website design and a logo design is to be simple as possible. You want to get your point across immediately. I’m not saying that if your company is football related that your logo has to have a football. Keep this in mind when creating your logo. Be creative, but simple at the same time. You don’t want anyone to get on your website and ask, “What’s going on here?”
Remember at the end of the day your logo makes the biggest difference between creating a great simple brand or not have a brand to recognize at all. Don’t over think it. You want your customer to instantly get what your business offers. Simplicity is key in every situation. Which is the reason why your bigger brands are so successful. They designers understood that overdoing it only means over explaining.
We have a great article about Your logo is not your brand, if interested read it here.
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